Demographic Trends and Demand Shifts: 2016-2025

Demographics and Consumption  

The United States is experiencing major demographic trends such as the trend of aging and declining fertility. As consumers age, their amount and composition of spending changes. There is a large variation across geographies in the magnitude and impact of these trends on consumer spending. Compared to other determinants of consumer spending, demographic trends are highly predictable and quantifiable, and yet, the consumer demand implications of the forthcoming demographic changes are not well-understood. We intend to close this gap in our understanding, with detailed projections of the impact of demographics on consumer demand, across categories and across states and metro areas in the United States.

Exclusive to members – Sign in here to access

Connect with our experts on this topic

Attend an in-person briefing, presented by the researcher

Register here

Learn more about the researchers

Gad Levanon | Brian Anderson | Ben Cheng | Frank Steemers

More thought leadership on this topic

Publications

Webcasts

Related Webpages

Press Release

Not sure if your organization is a member?